What is Lean Startup?
- A method to systematically address uncertainty through rapid iteration and market learning.
- If we can reduce the time between pivotsWe can increase our odds of successBefore we run out of moneyAll
Build-Measure-Learn Loop
- This is a strategic framework for executing the lean startup approach.
- Identify your assumptions
- Prioritize assumptions
- Focus on assumption with biggest risk
- Figure out how to test assumption quickly
- Figure out your hypothesis about that test
- Run experiment
- Review results
- Iterate
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