Intent and Impact - Speaking and Listening (Inspiration from Ed Batista)

1. Any speaker (Agile Coach for example) trying to influence a listener has an underlying frame of reference, which is a part of the larger belief system of the speaker.
2.  The speaker has an "Intent" and will expect an "Impact". The speaker / evangelist, Coach needs to be aware of this intent as well as the Impact he's expecting from the listener. 
3. The listener will likewise have his own frame of reference within his belief system. Surrounding all this is a "Halo" or a Context / World View supported by a Shell of defence and impulse. Anytime an external "threat" or challenge touches this belief system, there is a reaction.
4. The speaker must be aware that people cannot simply change or modify their belief system based on logic or entreaties to conscience. 
5. The coach must therefore be able to "create an environment" where the existing belief system may grow to encompass a Delta, and outgrow the present limitations / inadequacies of thought to adopt or at least be open towards an alternative view, thereby allowing a mindset shift. 
6. And this is what a coach tries to achieve.