Wednesday, June 24, 2020

Some design thinking diagrams that resonate with me



  • Empathise:
    • Research
      • Create research plan
      • Recruit and schedule interviews
      • Customer interviews
      • Frontline staff interviews
      • Team lead interviews
      • Existing research Research
      • Competitor research
    • Analysis and synthesis of research
      • Understand impact and rootcause of problems. 
      • Identify opportunities
Output -- Clear problem areas, opportunity statements (how might we's), insights pack, personas, customer journey map
  • Define:
    • Immerse into probelm area
      • Playback the research
    • Impact analysis of problem areas
      • Collect data to assess severity, scale and frequency
      • Analyse the data 
      • Workshop with SMEs if required to understand severity, scale and frequency
    • Prioritise problem areas
      • Problem prioritisation workshop
    • Re-frame problem? is there a need? If yes, workshop
      • Understand 5 Why's
      • Create problem statements



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