- Create research plan
- Recruit and schedule interviews
- Customer interviews
- Frontline staff interviews
- Team lead interviews
- Existing research Research
- Competitor research
- Analysis and synthesis of research
- Understand impact and rootcause of problems.
- Identify opportunities
Output -- Clear problem areas, opportunity statements (how might we's), insights pack, personas, customer journey map
- Immerse into probelm area
- Impact analysis of problem areas
- Collect data to assess severity, scale and frequency
- Analyse the data
- Workshop with SMEs if required to understand severity, scale and frequency
- Prioritise problem areas
- Problem prioritisation workshop
- Re-frame problem? is there a need? If yes, workshop
- Understand 5 Why's
- Create problem statements
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